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The four ghosts, named Blinky, Pinky, Inky and Clyde, were each created with distinct “personalities” to keep the game from being too monotonous, Iwatani has said. There was no change in my salary, no bonus, no official citation of any kind.”Ĥ. Well, um, the truth of the matter is, there were no rewards per se for the success of Pac-Man. Iwatani described his company’s reaction to the game in an interview with VH1 Games in 2007, saying: “I’m not sure if I should mention this or not. The game’s creators did not receive any special rewards for its creation. Iwatani has been criticized for that statement, including by feminist game critic Anita Sarkeesian, who noted, “Luckily, Iwatani’s regressive personal or cultural notions about women are not reflected in the finished game itself.”ģ. “I decided to theme the game around ‘eating’ - after eating dinner, women like to have dessert,’” he told Wired. Iwatani wanted to create a game that would attract female players, and according to him, the way to do so was by focusing on dessert. The game was inspired by food and created to attract female players.Īt the time the game was created, video games centered on violence and were marketed primarily at men, Iwatani said. “At that time, what was popular overseas were more thrilling games, and I felt that perhaps the rhythm of Pac-Man wasn’t matching the needs of overseas users,” he said in an interview with .Ģ.
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Toru Iwatani, Pac-Man’s game designer who worked for Japanese software company Namco at the time, said he expected its relatively slow pace to repel players in the U.S. The game’s creators did not expect the game to be popular. A few facts to think about the next time you’re playing Pac-Man at your local laundromat or on Google Maps:ġ. Since then, the game has become one of the most popular of all time, producing more than eight other versions, a television series and more than 400 products.
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Today marks 35 years since Pac-Man debuted at a movie theater in the Shibuya area of Tokyo.